“Which one? Which one!?” Be patient, folks. Yes, Hostess is bringing back a fan-favorite discontinued snack cake along with a few other new products and a new look for the brand itself. For those curious about how we dug up these snack cake secrets, we got all this info from The J.M. Smucker Company’s presentation at CAGNY 2025. (Check out this piece on some upcoming Heinz sauces for details on what “CAGNY” is.)
Which Hostess Cake is coming back?
Hostess finally read all our angry letters: Suzy Q’s are back. Described as “the biggest Hostess Snack Cake,” these oblong creme sandwiches were first sold all the way back in 1961. They’ve had a few discontinuations and returns since then (most recently leaving shelves in late 2020, a popular time to discontinue products), but they’re coming back again for another go this year. If you’re familiar with the Drake’s snack cake lineup, these are very similar to Devil Dogs (aka some of the best snack cakes, period, according to Sporked).
What new Hostess cakes are coming out?
Alongside the long-awaited return of Suzy Q’s, it looks like we’ve got two new variants of existing Hostess cakes hitting shelves this year. First off, there’s “Donette Fritter Rings” available in Apple Cinnamon. I’ve already found these on store shelves; let me know in the comments if y’all want a review of these new actual-donut-sized Donettes.
Then we’ve got the new Chocolate Cupcakes Minis. Based on the product image I found inside the CAGNY presentation, these will be about a third smaller than your average Hostess Cupcake, with three in a pack instead of two. While I’ve only seen a render of the Chocolate flavor at this time, you have to imagine these will expand to other classic Cupcake flavors if the variant does well. (Speaking of Hostess Cupcakes, I just got my hands on three new flavors based on desserts like Key Lime Pie and Orange Creme Pop; get in the comments if you want to see a review of those!)
Why does the Hostess logo look different?
Hostess has undergone the brand equivalent of Botox, aka “un-rebranding.” Just like Mountain Dew, 7UP, and many others, Hostess has flattened and simplified their branding. While it isn’t identical, this new logo is closest in look and vibe to the logo launched in the late ‘80s—definitely no accident, considering that same nostalgia-craving generation is walking through grocery stores with disposable income. We’re a few years from Heinz bringing back those neon-colored E-Z-Squirt ketchups, just you wait.
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